The Verified Annuity EngineOne price per lead, everything included
Exclusive, verified annuity leads that book themselves onto your agents' calendars. No ad account for you to run, no media invoices, no per-appointment charges. Here is the number, what NBG makes on it, and how fast it goes live.
What it costs
One number, per lead.
We simplified this down to a price per lead. You pay for delivered leads, and everything it takes to produce them is already inside that number. No retainer, no media invoice, no per-appointment charge.
Exclusive to your bench and never resold, at any volume from 100 up. Compare that to the going rate elsewhere of roughly $400 for a phone-qualified annuity lead that is sold to several advisors at once and still is not a booked meeting.
No per-appointment charge and no back-end billing. The per-lead price is the whole price.
What it means for NBG
Where the money is made at every level.
You asked what a lead costs you and what you sell it to your guys for. That is the whole model, so here it is in one view.
Per exclusive, verified, self-booked lead. One number, no variable back end, so the cost of an order is known before it starts.
Our recommended band to your agencies. High enough to hold real corporate margin, low enough that the agent math still works and adoption does not stall.
Per lead on the lead line alone, before a single case closes. Overrides on closed annuity business sit entirely on top of this.
| Volume per month | Leads | NBG pays VRA | Resale at $100 | Resale at $125 | NBG lead-line margin |
|---|---|---|---|---|---|
| 100 leads | 100 | $7,000 | $10,000 | $12,500 | $3,000 to $5,500 |
| 300 leads | 300 | $21,000 | $30,000 | $37,500 | $9,000 to $16,500 |
| 500 leads | 500 | $35,000 | $50,000 | $62,500 | $15,000 to $27,500 |
Lead-line margin is arithmetic on the two prices, not a projection of anything. It happens before any case closes. Override points on closed annuity business are additional and are not counted here.
What you are buying
Every figure below is from live client campaigns.
Pulled from our tracking database, current as of August 2026. We ran this system at cost, through $20,000+ in live ad spend, before ever taking margin.
Counts are cumulative across active client campaigns. Cohort figures are labeled with the cohort they came from. Nothing here is modeled or projected.
How fast we start
Live inside seven days of a yes.
The engine is built and running today. Nothing here is a build project, so there is no ramp to wait through.
Kickoff
One call for logistics and payment, and the bench list of which agents are taking meetings.
We wire it up
Onboarding on GoHighLevel, routing and calendars per agent, tracking and reporting live.
Ads on, leads flowing
First appointments landing on your agents' calendars inside the first week.
New agents onboard as fast as they submit their information, and leads start routing to them within 24 hours. Scaling from 100 leads to 500 is a volume decision, not another build.
Client successes
Wins on the board, right now.
A rolling snapshot from the advisors and firms running on the system. First names only, and client details withheld for privacy.
One batch, one advisor, ten days
What a single batch looked like in practice.
Delivery ran July 29 to August 7. The lead and appointment counts are ours; everything downstream of the first meeting is his. A second advisor on the same batch produced 23 first appointments and $800K in play, which is why we show both.
Pick a start date and a lead count.
That is the entire decision. The engine is built, the price is one number per lead, and the first batch can be live inside a week of a yes.
Book a call with usLive numbers, not slides. If it is not a fit, we will tell you that too.